Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of unique technologies add new value to online reports for readers and customers alike.

Digital reports offer unparalleled value to companies and their stakeholders by maximising the impact of the report while also providing the ability to present it to the widest possible audience. For the last 10 years Zebra has regularly conducted deep and extensive research in the field of digital reporting to better understand market requirements and to advance its technologies.

At the start of 2019, Zebra was first to introduce a technology that provides synchronised publication of reports in three formats: PDF, online and iXBRL.

Given our experience and expertise in the field of digital reporting we are eager to demonstrate the benefits which come with our digital reports.

What We Do
Meet ESEF requirements

From 1st January 2020 all UK and EU listed companies will need to publish their annual reports in accordance with ESEF regulation. The legal document should be the iXBRL.

What is ESEF

The European Single Electronic Format is the electronic reporting format in which issuers on EU regulated markets shall prepare their annual financial reports.

Who will be affected?

All issuers on EU regulated markets will be affected. Issuers whose securities are admitted to trading on a regulated market. This applies to 110 regulated markets in Europe.

Should I continue publishing PDF and online reports?

From ESEF point of view, PDF and online reports are voluntary documents only. However, we strongly believe they provide high efficiency of distribution of annual reports and remain highly effective tools for interacting with stakeholders.

That’s why Zebra have developed solutions that will allow you to combine the observance of ESEF requirements, with your established practices of interaction with stakeholders.

What should I do to meet these requirements?

File your valid annual report to authorities, in iXBRL (XHTML file with XBRL ‘tags’ embedded). We have two ways to develop your annual report:


This approach keeps the way you’ve been preparing approximately the same. We develop your annual report traditionally using InDesign and after this we deliver PDF, online report and iXBRL. Thanks to using proprietary software we can publish all three reports at the same time with guaranteed 100% content match.

InDesign >


> Online report

Digital first

Zebra has developed a fundamentally new approach with the proprietary software to support it, we significantly accelerated all stages and reduced your involvement in the publication process. Our team starts working with the MS Word file, continue editing in our user-friendly interface and publish your annual report to PDF, online report and iXBRL in just two weeks.

MS Word >
Publishing system


> Online report

Digital reporting as add-on to your existing workflow

Your current annual report preparation process is most likely optimal for your business, we’d keep this peace-of-mind whilst meeting ESEF requirements. With this approach, we’ve combined your traditional workflow with Zebra’s software which allows publishing the annual report in PDF, online report and iXBRL.

Key features:

File your valid annual report to authorities, in iXBRL (XHTML file with XBRL ‘tags’ embedded).
We have two ways to develop your annual report:

  • - Fully ESEF compliant
  • - Complementary to your current annual report publication workflow
  • - A combination of familiar InDesign and unique software
  • - Can work based on the InDesign layout of other preparers
  • - Guaranteed 100% match content in PDF, online report and iXBRL
How it works
Synchro workflow
MS WordCreativeDesignMS Word file adjustmentand preparationOnlineOnline ReportConceptBasic PagesDevelopmentMS WordDesign Layoutand Typesetting worksPDFIndex and CustomPages DevelopmentBlank OnlineReport withCustom PagesDeliverablesReady toprint PDFOnlineReportHard copyChangesand CommentsReady toPublishOnline ReportAdobe InDesign to InCopyTransfer and TaggingXHTML
All in one digital reporting solution

For those wanting to increase efficiency of preparing the annual report, we have developed and implemented an innovative system for quick and convenient publication of reports. We critically assessed the traditional workflow and excluded all unnecessary: ​​processes, software and excess control points — leaving everything you need in creating value, for you and your stakeholders.

As a result, we got a modern publishing system with MS Word as a source, user friendly editing interface and PDF, online report and iXBRL as the outputs. Zebra takes care of information security, version control system and other important issues, while focusing on the main factor: providing ready-made annual reports, not software for its publication.

Key features:
  • - Fully ESEF compliant
  • - Delivery in just 2 weeks
  • - High affordability versus peers
  • - Guaranteed 100% match content in PDF, online report and iXBRL
  • - Ready reports, not SaaS
Digital First workflow
MS WordCreativeDesignMS Word file adjustmentand preparationOnlineOnline ReportConceptBasic PagesDevelopmentMS WordPDFIndex and CustomPages DevelopmentPDF Custom Pages DesignMatchin the Contentand the StylesheetBlank OnlineReport withCustom PagesDeliverablesReady toprint PDFOnlineReportXHTMLHard copyChangesand CommentsReady toPublishOnline ReportPDF BasicPages MarkuphtmlPDFcompound andAdjustments
How we create value by digital reporting
Value for the stakeholders

Zebra’s target audience are readers of online reports, who each have their own background and requirements regarding content interaction. Resulting from comprehensive analyses of reader behaviour and years’ worth of research, we are pleased to offer a high-quality service to all readers:


Our technologies enable a 100% match of the online report and the approved PDF version.


Our online reports are a carefully balanced combination of modern design, intuitive interface, and an extensive set of familiar tools — all of which enables streamlined user interaction with the content. A tutorial and a “help” system are provided for readers who are new to online reports.

Extra content

Our online reports allow to significantly expand the content of the PDF version: now you can tell your story through interactive infographics, videos or interviews, visualise complex processes with augmented reality and animation, or allow the analyst to upload data in the desired compilation.


Our development standards guarantee the compatibility of online reports with all modern browsers running on all devices and platforms. We ensure availability of online reports, and a high level of reliability at 99.99%.

Value for the corporates:

Based on Zebra’s experience of publishing numerous online reports, customer surveys in UK, Europe and international countries — we have generated key values that our online reports can bring to customers.

Content publication simultaneous with full PDF version

The proprietary technology of content publication uniquely provides an almost instantaneous synchronisation of the annual report, in full, with its corresponding online report and iXBRL file.

More convenient and reduced workload

Zebra acknowledges the extreme pressure our clients face during annual report preparations and have created our own project management system with this in mind. The system seamlessly integrates our work into the existing projects of clients and has been developed to ease your workload. The new system minimises client involvement in the preparation of the online report, as a means to ease the heavy workload.

Insights into stakeholder needs

Objective feedback is driven by insights into stakeholder interests, and into their user experience. Stakeholder insights gained from data collection and analysis are shared with our clients, thereby improving the credibility of data on report impact and reach, so that improvements to the report can be made more rapidly.

System Integration

As the vast majority of design agencies, we use a software that interacts with and drives our technologies, which makes it easy to collaborate with third parties.


The online reports that Zebra produces are undoubtedly an advanced high-tech product; at the same time, our cost control policy aids in making our services affordable for a wide range of clients. Through an extensive range of available packages and options, we can offer highly affordable solutions to those who wish to present their first online report, as well as practical solutions for the most discerning and exacting clients.

Direct and effective communication with stakeholders

Our customisation and personalisation tools provide more targeted solutions to fulfil the information needs of different stakeholder groups and sole readers, whose individual purposes have been accommodated for. The tools allow for precise highlighting of the users’ content of interest, thereby creating new content entities tailored to meet their specific needs.

How it works
Analytics and Consulting
  • Improving corporate reporting systems
  • Consulting and corporate training
  • Creating point of growth and development of the report
Content Development and Editing
  • Data collection
  • Analytical reading and work with the public sources
  • Check for compliance with regulatory requirements and modern standards
  • Development of corporate standard, proofreading and literary editing
Design and multimedia
  • Creative design and layout
  • Infographics
  • Illustration and photography
  • Video and multimedia content and presentations
  • Publish online and iXBRL reports (in accordance with ESEF)
  • Implementing interactive tools
  • Unique tracking and performance measurement tools
  • FSC printing worldwide
Trust and recognition
  • Participation in competitions and ratings of annual and CSR reports
  • Interaction with the stakeholders
  • Feedback from the professional and expert community
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